With a new year, comes a new Pantone Color of the Year. The color experts at the Pantone Color Institue do extensive research into design, film, food, fashion, materials, travel; essentially everything we are surrounded by on a daily basis.
After all this research, they present the color of the year.
Vice-president of the Pantone Color Institute, Laurie Pressman, has said “The Pantone colour of the year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”
2018’s color of the year is Pantone 18-3838, also known as ultra violet is described as a “dramatically provocative and thoughtful purple shade”.
The executive Director of the Pantone Color Institute had this to say of the color; “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
Want in on the trend? Ennis Fabrics has a variety of options to suit your needs and help you embody these Ultra Violet vibes.